Lead the Change...
Don't just embrace change, learn to LEAD it by adopting the trainer mindset and unleash your full potential though the power of Horsemanship.
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At De Frates Horsemanship, our mission is to help EVERYONE live their best lives through the practice of Horsemanship. We have spent over three decades in the saddle: riding, training and competing in a variety of English and Western disciplines, have extensive backgrounds in the education sector, corporate leadership and development training, and are certified by the most trusted names in both the equestrian and E.A.L. industries. This combination helps us create meaningful change, build confidence and strengthen relationships, all of which ensures your success, no matter what your dreams entail.
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Meet the De Frates'
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Dana De Frates
Dana started riding before she could walk and grew up dreaming of a career in the equestrian industry. The realities of life in the S.F. Bay Area initially took Dana in a different direction, but her dreams never died. After a few traumatic events all but destroyed her confidence on horseback, she used her corporate learning and development background combined with horsemanship concepts to rebuild what she had lost. Once successful, she made it her mission to help others who face similar challenges. Dana, now living her dream, uses this unique blend of disciplines to help her clients 'Lead the Change' and achieve success, whether that success is sought in a dirt arena or a corporate one.
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Jason De Frates
Jason grew up riding steel horses but never had an interest in riding the real ones. All that changed when he met Dana, and he quickly grew to share her passion for horses. The study of horsemanship gave Jason a new outlook on life until a horrific accident left him hospitalized and threatened to not only strip him of his new found hobby, but also his confidence. By utilizing Dana's Lead the Change Principles in conjunction with horsemanship concepts, Jason overcame his fear and regained his confidence to achieve incredible success both in and out of the saddle. This unique blend of theories was so powerful that Jason convinced Dana it was time to stop dreaming and finally start a business.
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